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Sales & Marketing
Do you use Software as a Service (SaaS) in the Sales area?
Yes
No
Have you outsourced the Sales area?
Yes
No
How important is mobile access to the central systems of the following process areas in your company? Please also evaluate the implementation of Mobile Access to these central systems.
Scale Relevance
1
(very high relevance) to
6
(very low relevance) ;
n.a.
(no answer)
Scale Implementation
1
(completely satisfied) to
6
(completely unsatisfied) ;
n.a.
(no answer)
Relevance of mobile access to core systems
Implementation of mobile access to core systems
1
2
3
4
5
6
n.a.
1
2
3
4
5
6
n.a.
Sales
Next, we mention some tasks / activities characteristic for the Sales area. Please, evaluate them first according to their importance in the Sales area of your company and then, according to how satisfied you are with the implementation and respective IT support.
Scale Relevance
1
(very high relevance) to
6
(very low relevance) ;
n.a.
(no answer)
Scale Implementation
1
(completely satisfied) to
6
(completely unsatisfied) ;
n.a.
(no answer)
Scale Digitization
1
(very high) to
6
(very low) ;
n.a.
(no answer)
Relevance to your company
Implementation in your company
Degree of Digitalization
1
2
3
4
5
6
n.a.
1
2
3
4
5
6
n.a.
1
2
3
4
5
6
n.a.
Sales planning
Assortment planning and design
Own brand positioning
(individual) offer preparation
Customer and contact maintenance
Order tracking (from the order request to delivery to the customer)
Billing
Reorders from customers
Claims management
Sales price calculation / calculation of earnings
Support of existing customers
Pricing / labeling (of products)
Foreign trade processing
Retail management
Multi-Payment cash register systems
Multi-channel support
Please rate the relevance of the use of the following innovative IT solutions in the sales area for your business and how satisfied you are with the particular implementation..
Scale Relevance
1
(very high relevance) to
6
(very low relevance) ;
n.a.
(no answer)
Scale Implementation
1
(completely satisfied) to
6
(completely unsatisfied) ;
n.a.
(no answer)
Relevance to your company
Implementation in your company
1
2
3
4
5
6
n.a.
1
2
3
4
5
6
n.a.
Platform independent eCommerce system
Location Based Services (LBS)
Mobile cash systems
Self-scanning systems
Automatic aquisition of the shopping basket
Management of multimedia product specifications
Please rate how the following metrics have changed in the last 3 years.
Scale 3 years ago
1
(completely satisfied ) to
6
(completely unsatisfied ) ;
n.a.
(no answer)
Scale Currently
1
(completely satisfied) to
6
(completely unsatisfied) ;
n.a.
(no answer)
3 years ago
Currently
1
2
3
4
5
6
n.a.
1
2
3
4
5
6
n.a.
Lead time order processing
Processing of complaints
Delivery service level
eCommerce revenues
Return rate
Out of Stock / zero stock situations
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