Sales / Marketing & Service

You will only see the questions for the "Service" area if you have not classified yourself as a "process manufacturer".

Do you use Software as a Service (SaaS) in the area of Sales / Marketing?

Have you outsourced the Sales / Marketing area?

How important is mobile access to the central systems of the following process areas in your company? Please also evaluate the implementation of Mobile Access to these central systems.

Scale Relevance 1 (very high relevance) to 6 (very low relevance) ; n.a. (no answer)
Scale Implementation 1 (completely satisfied) to 6 (completely unsatisfied) ; n.a. (no answer)
Relevance of mobile access to core systems Implementation of mobile access to core systems
1 2 3 4 5 6 n.a. 1 2 3 4 5 6 n.a.
Sales / Marketing

Next, we mention some tasks / activities characteristic for the Sales / Marketing area. Please, evaluate them first according to their importance in the Sales / Marketing area of ​​your company and then, according to how satisfied you are with the implementation and respective IT support.

Scale Relevance 1 (very high relevance) to 6 (very low relevance) ; n.a. (no answer)
Scale Implementation 1 (completely satisfied) to 6 (completely unsatisfied) ; n.a. (no answer)
Scale Digitization 1 (very high) to 6 (very low) ; n.a. (no answer)
Relevance to your company Implementation in your company Degree of Digitalization
1 2 3 4 5 6 n.a. 1 2 3 4 5 6 n.a. 1 2 3 4 5 6 n.a.
Sales planning
Offer preparation
Tracking offers and orders
Contact management
Shipment processing (including commissioning)
Billing
Claims management
Support for existing customers
Controlling of sales and marketing activities
Foreign trade transactions (including customs management)

Please rate the relevance of the use of the following innovative IT solutions in the Sales / Marketing area in your business and how satisfied you are with the respective implementation.

Scale Relevance 1 (very high relevance) to 6 (very low relevance) ; n.a. (no answer)
Scale Implementation 1 (completely satisfied) to 6 (completely unsatisfied) ; n.a. (no answer)
Relevance to your company Implementation in your company
1 2 3 4 5 6 n.a. 1 2 3 4 5 6 n.a.
Mobile sales support
Management of new sales channels
Collaborative planning and forecast
Integration of customers into own settlement systems

Please rate how the following metrics have changed in the last 3 years. Please state first how satisfied you have been with their current account 3 years ago and then how satisfied you are today.

Scale 3 years ago 1 (completely satisfied ) to 6 (completely unsatisfied ) ; n.a. (no answer)
Scale Currently 1 (completely satisfied) to 6 (completely unsatisfied) ; n.a. (no answer)
3 years ago Currently
1 2 3 4 5 6 n.a. 1 2 3 4 5 6 n.a.
Name recognition (product / company)
Reaction speed to requests
Acquistion of new customers
Number of existing customers
Complaints management
Punctuality of delivery